hi there,
I'm Katie, and I'll be your social shamwari.
Who am I? A fully-rounded Social Media Expert with a passion for forward-thinking social excellence across strategy, media, and content production.
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What's a shamwari? A friend! I'm Zimbabwean and this little word means friend in our native language, Shona. It's in the name because I am a through-and-through people person - I love to be client-facing, I'm a big preso fan, and I'm happy to dig in and be part of the team.
What about the social stuff? With experience spanning freelance, client-side and in-agency, I've worked both hands-on and leading departments across a wide variety of clients and campaigns in creative, media & production - all with a focus on best-in-class social.
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I love what I do, and I'd love to do it with you.
What I can do for you
1
Social Strategy:
Organic & Paid
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Launch or campaign strategy across all platforms
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Organic rollout strategy
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Full-service paid strategy including budget flighting, forecasts, audience identification & creation, and consumer journey
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TOV & visual style guide, content ideation and/or adaptation from integrated campaign
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Community engagement, UGC, and influencer strategy
2
Implementation
& Rollout
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Copywriting & subbing
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Social-specific production management including: creator & collaborator contacts, shot lists, run sheets, prop sourcing & styling, art direction & on-set management
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Content calendar creation, management and templates
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Influencer relationship management & processes
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Organic social playbooks including CM processes
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Media buying & planning across all social platforms
3
Team & Capability Building
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Tools & templates for paid social, organic management, content calendars and content production
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Hands-on training, mentoring & skill-development of social teams across all areas of social
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Educational & social best practice, packaged for a range of wider agency or business teams
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QA & review of content, copy, strategy, and trafficked campaigns
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Reporting dashboard creation
Portfolio
I believe whole-heartedly in the need for a holistic approach to deliver success; because whatever your brand's objective, content is inextricably linked to performance, and vice versa.
​My experience working across a wide variety of clients and verticals, agency-side, client-side, and freelance, allows me to use my creative nature and analytical mindset to develop, implement, oversee, and optimise social performance - always with a dollop of humour for good measure.
