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Services Portfolio

Keep scrolling for a quick-fire taster of some client work in a few of my areas of expertise. 

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Looking for something specific? I have experience managing or deploying the full scope of social - so reach out & let's chat!

Customer journey funnel strategy
Full funnel social media strategy

Social Strategy

A plethora abounds! I have had the pleasure of leading development, or working in tandem with some excellent strategists on a wide range of clients and campaigns covering paid, owned, and earned social, as well as the integration of social into wider brand strategy.

Small Business Social Strategy

Providing free marketing consultations with a focus on social media strategy to small businesses impacted by COVID-19 and bush fires in 2020. Play the video for a taster! 

Sunrise over Sydney

Instant Experiences

Full creative ideation, briefing & management of design with studio teams for best fit in platform. Full in-platform build, media buy, optimisation and reporting on performance for IX across: Destination NSW, Subaru, MG, OFX & more. 

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Influencers

Both in-agency and client side across a range of brands, including lending of cars for MG, beauty and fitness (and navigating TGA requirements), and many more:

  • Establishing influencer activation strategies

  • Setting up and managing direct relationships including contract negotiation

  • Providing detailed reports on the efficacy of influencer activity

Community engagement strategy
Custom community engagement FAQ tools

Community Engagement

Management of community commentary for government and pharmacy adhering to strict regulation, including daily management of 1M+ following size for @sydney & @visitnsw.

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Establishment and management of community engagement strategy and process including FAQ docs, SLA's and escalation avenues for De'Longhi Group AUNZ, Koala Eco, Subaru, DNSW & more. 

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Including responses in-platform, Google Reviews/GMB, Product Review, Trust Pilot.  

Post-COVID social media brand reputation management

Brand Reputation Management 

Leading role in recommending crisis management approach to social content & community management for DNSW during COVID, bushfires and flooding:

  • Altering TOV & visual style guide to protect reputation & connection with community in times of hardship 

  • Updated FAQ's and community response approach and process 

  • Daily sentiment reporting to assess consumer perspective of the DNSW brand 

  • Continuing to drive travel inspiration through content despite government bans on travel - overall pivoting the goal of the brands online!

Additionally: experience in handling online backlash in response to FMCG product recall & Auto recall. 

Brad Pitt De'Longhi Social Media Campaign

Amplification: Brand

​Wealth of experience of in-platform media buying across all social platforms. Some brand-led media examples include:

  • Media planning and buying of budgets $100k+ p/m for De'Longhi's global launch of their first ever international campaign with Brad Pitt as the ambassador. 

  • Monthly media planning, buying & optimising across AU, NZ, UK, US, & India of $80k+ p/m for Sydney & Visit NSW for Destination NSW.

  • Platforms include Instagram, Facebook, TikTok, Snapchat, LinkedIn, Pinterest. 

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Amplification: Performance

​Wealth of experience of in-platform media buying across all social platforms. Some performance-led media examples include:

  • $80k+ p/m for Marley Spoon tied to a hard $100 CPA driving subscriptions via FB & IG ads on a long term campaign & short term sale basis. Full funnel approach including segmented retargeting & customer lists.

  • Full audit & restructure of media strategies for eComm B2C brands including BoostLab, Koala Eco, Adventure Kings/4WDSC & more. 

  • B2B performance media c. $30k+ p/m via LinkedIn & FB aimed at registrations with OFX, leads with ZIP water & more. 

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